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The exact moment that Esquire’s editorial team lost their minds was in 2016 when they named Hillary Clinton one of their “women we love this week.”
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And sadly, Playboy isn’t the only men’s magazine that’s fallen into this trap.Įsquire, a periodical intended for cosmopolitan men, has become an instruction manual for what social justice warriors believe men should be. Such moral posturing has driven away heterosexual men who might otherwise be interested in the publication’s erstwhile fiction and non-fiction. From having its first transgender playmate to celebrating activist and writer Noor Tagouri (popular for speaking in favor of wearing a hijab) to publishing mind-numbing articles like “5 Punk Rockers Explain Why the Alt-Right’s ‘Punk Rock Movement’ is Garbage,” Playboy has become an endless exercise in the usual boring virtue signaling. Adding to this lineup of intellectual lightweights was a conservative who wrote about how Republicans should be listening to Paul Ryan, obviously someone who had his finger on the pulse of America.Įvery issue has become an opportunity to prove how woke and relevant the magazine is.
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The writers featured included TV host Chelsea Handler discussing abortion, Patton Oswalt on “the freedom to make mistakes,” Wiz Khalifa on police brutality and marijuana legalization, and Killer Mike on minority voting.
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All of that is gone now.Ī perfect example of the new Playboy was its “Freedom Issue,” published right before the 2016 election.
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Though it was famous for the pornography, Playboy also offered ideas, interviews, and opinions that were at the very least thought-provoking to a large number of heterosexual men. The magazine’s decline is partly due to the condition of the publishing industry, as well as the fact that print is no longer the primary medium people use to view pornography.īut there’s another problem at work: Playboy, like most men’s magazines, no longer caters to most men.įor decades, the lad mag published thoughtful political and social commentary by thinkers like Gore Vidal interviews with Ayn Rand, Martin Luther King Jr., and John Lennon fictional short stories by literary giants like Jack Kerouac and Norman Mailer along with the first ever released segments of Ray Bradbury’s dystopian novel Fahrenheit 451 and pioneering coverage of the murder of Teena Brandon who later became the subject of the Oscar-winning film Boys Don’t Cry. Last week, Playboy announced that it was cutting costs and moving from six issues a year down to just four. “And sometimes you have to let go of the past to make room for the future.CORRECTION: This article initially mischaracterized how Esquire magazine honored Hillary Clinton in 2016 and has been updated below. “Over the past 66 years, we’ve become far more than a magazine,” the ceo added. Video subscriptions are up 30 percent year over year, social media engagement is up 50 percent in the last six months, and Playboy has acquired a direct-to-consumer commerce operation. All efforts over the last few years to modernize the brand, which had become something of a relic and seen a related effect on its reputation and business.īut Kohn said the Playboy business as a whole is currently strong and generates $3 billion in global consumer spend each year. The magazine last year went to a quarterly printing schedule, after making a number of other changes to its editorial output, including reducing nudity and starting to transition its content away from being solely for a male reader and gaze - even a few days ago saying it would no longer dub a “Playmate of the year.” It also revamped its online presence and social media channels, appealing to a broader audience and building out a video channel and a live events business. “It’s no surprise that media consumption habits have been changing for some time – and while the stories we produce and the artwork we showcase is enjoyed by millions of people on digital platforms, our content in its printed form reaches the hands of only a fraction of our fans,” Kohn said.Īsked about layoffs due to the end of print, a Playboy spokeswoman said there were no changes expected “at this time.” But it does intend to bring some kind of a print product back into the fold next year, Kohn said in his note. Playboy will now operate on a “digital first publishing schedule,” the company said, including its famed Playmate shoots.